Following the success of the joint commercial offer launched in 2011, the operators sign an extension to the agreement until 2021
New agreement includes also Sky Online, the leading internet TV in Italy in terms of quality and freshness of content
Milan, May 10, 2016 - Sky Italia and Fastweb announce the renewal of their partnership with a new agreement extending for a further five years the original agreement which in 2011 led to the launch on the Italian market of the first joint broadband and Pay TV package. The new agreement, in addition to extending the original agreement duration, broadens its scope - extending the number of Sky and Fastweb jointly proposed services, giving customers even more freedom to choose the most suitable option in terms of Internet and Pay TV requirements.
The new agreement, in addition to Sky subscription packages via satellite, alternatively permits subscription also to Sky Online with Fastweb services. Sky’s internet TV, which is the leader in Italy for freshness and quality of content, allows streaming also from the home TV, thanks to the Sky Online TV Box, of a wide range of cinema, entertainment and sport content on the platform - simply and on demand. Therefore consumers can choose from the various combinations available the best solution between Sky Online and the satellite subscription, making available over 150 channels (approx. 60 in HD and one in 3D) and all of the functionalities of My Sky HD, Sky On Demand and Sky Go.
In 2011 Fastweb and Sky launched, for the first time in Italy, a joint Internet-telephone and Pay TV offer, guaranteeing customers subscribing to both services a major cost benefit (today with savings of more than 300 Euro in the first year of subscription compared to separate subscriptions), in addition to increased convenience (coordinated activation, single monthly billing, a unique call center). The proposal has met with great commercial success and to date approx. 500,000 Italians have chosen the joint Fastweb and Sky offer. In view of this success and in order to continue to bring premium entertainment together with broadband access, the two companies have decided to renew the agreement, extending the range of proposals included in the joint package: the agreement in fact will apply to the full range of Fastweb offers and to the totality of Sky entertainment proposals.
Andrea Zappia, Chief Executive Officer of Sky Italia stated: “We are very satisfied to advance and further improve this partnership with Fastweb, a fruitful collaboration which in recent years has brought real added value to our many customers. The development of the Sky offer, today available on more platforms and more devices and increasingly offering major productions and exclusive content, is even stronger in terms of its combination of excellent content with telephone and broadband services. We are convinced that the strenghthening of this partnership will be a major driver to further grow our audience connected to on demand services, who can enjoy the full extent of the best Pay TV offer in Italy”.
Alberto Calcagno, Chief Executive Officer of Fastweb, declared: “In these years of partnership with Sky, we have seen a perfect marrying of objectives: Fastweb has brought 100 Mbps to 30% of the population and has just launched the new plan to offer up to 200 Mbps to 50% of the Italian population (13 million households and businesses). For its part, Sky has expertly developed new proposals and interactive services, such as My Sky and Sky Online, which rely on broadband. We are delighted to continue our journey together, building on the success achieved so far and wish to extend the advantages of this partnership to even more Italians in the coming years”.